Marketing Management – Digital
Ontario College Graduate Certificate
2 Semesters / 1 Year
Douglas A. Smith Family School of Business
Programs
Marketing Management – Digital (Toronto Campus)
DMTDDouglas A. Smith Family School of Business
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Key Details
Program Start Dates
May 2026
Please visit Ontario College Application Service to learn more about start dates.
Credential
Ontario College Graduate Certificate
Program Duration
2 Semesters / 1 YearProgram Contacts
Jade Kutchaw
Program Coordinator
jade.kutchaw@cambriancollege.ca
International Admissions
mailboxadmissions@cambriancollege.ca
Program Overview
Create smart advertising to get customers to take notice and take action
Become a strategic marketer with expertise in the latest tools to help companies develop and launch effective digital marketing strategies and campaigns that increase profits, grow website traffic, get new customers, and more!
In this program, you’ll learn how best to use and manage digital advertising mediums (like social media networks, web pages, online streaming platforms, etc.) to create thoughtful campaigns that reach your target customers, make an impact, and influence them to perform an action that will make your strategy a success, like subscribing to a mailing list or purchasing a product. You’ll also learn how to analyze the effectiveness of campaigns and the many ways you can use internet search engines as a tactic in your marketing toolkit.
This program is delivered in-person on weekends at our Toronto campus and asynchronously during the week.
Program Highlights
Program highlights
- Accelerated program so you can earn a one-year graduate certificate in as little as eight months
- Hands-on learning through case studies and an applied learning project
- Taught by industry experts and seasoned faculty
Admissions
Admission requirements
Applicants must be graduates of a diploma, advanced diploma, or degree program from an Ontario College or equivalent.
OR
Applicant must possess five years of work experience in a related field (or combination of education and work experience) as judged by the college to be equivalent. Applicants must submit a resume detailing their related experience and a cover letter outlining their competencies and preparedness for the program (any and all post-secondary transcripts must still be submitted).
International Student Admissions
Are you an international student? Learn more about additional requirements.
Learn moreProgram delivery
Program delivery
2025-2026
Spring term start
- Semester 1: Spring 2026
- Semester 2: Fall 2026
Program of Study
Program of study for 2025-26 Academic Year
| Semester 1 | Credits | |
|---|---|---|
| BUS 2722 | CSR and Ethics | 3 |
| COM 1901 | Business Communication | 3 |
| MKT 2720 | Marketing Management | 3 |
| MKT 3720 | Intro to Digital Marketing | 3 |
| MKT 3721 | Marketing Research | 3 |
| MKT 4720 | Trends in Consumer Behaviour | 3 |
| MKT 4722 | Professional Selling | 3 |
| Credits | 21 | |
| Semester 2 | ||
| BUS 4725 | Applied Learning Project | 4 |
| MKT 3722 | Social Media Marketing | 3 |
| MKT 3723 | E-Commerce Strategies | 3 |
| MKT 3724 | Campaign Strategies | 3 |
| MKT 3725 | Marketing Communications | 3 |
| MKT 4721 | Digital Brand Management | 3 |
| MKT 4723 | Marketing Metrics and Analysis | 3 |
| Credits | 22 | |
| Total Credits | 43 | |
Fees
Tuition Cost
Important Notice
Fees presented are estimates based on projections for future academic year(s) of study. Actual fees charged may differ from what is published here. A full detailed listing of all fees is available in myCambrian and updated annually no later than May 1 for the following academic year. Students in Academic Upgrading are responsible for any fees listed on their invoice each term.
Tuition and ancillary fees
Please see our fees page for the breakdown of tuition and mandatory ancillary fees by program and semester for both domestic and international students.
Books and supplies
Books and supplies may be required at the course level over and above what is estimated above. Please consult your professor/instructor for further information.
College may be more affordable than you think!
Have you said, “school can wait another year”? Don’t sacrifice your future any longer – you can do it!
Whether it’s fear, financial reasons, or something else that is impacting your decision to start school, we’re here to listen to you and help in any way we can!
Work-integrated learning (WIL)
Take your education beyond the classroom!
Cambrian programs blend academic learning, hands-on training, and community involvement opportunities to help you achieve your ultimate goal – your dream career. You’ll have the opportunity to apply your knowledge to real-world scenarios within and outside of the classroom through work-integrated learning. Whether it be a capstone project, co-op, practicum, preceptorship component, or placement, you’ll benefit from a practical, job-related experience before you graduate.
Work-integrated learning (WIL) resources
Your program may give you the opportunity to gain practical work experience through a capstone project, co-op, practicum, preceptorship component, or placement. Before starting your program it’s important to understand the differences between the opportunities as well as the requirements.
Field of Study
Douglas A. Smith Family School of Business
Cambrian’s Douglas A. Smith Family School of Business offers a wide range of programs designed to ignite your potential. Create your own narrative with programs that combine classroom knowledge with real-world experience. Cambrian gives you the tools to succeed in the compelling and fast-paced business sector.
Specific program pathways
College or university degree opportunities
If you are a graduate of this program, you may continue your studies at a college or university and you may receive credit(s) for your prior college education. Refer to Cambrian’s college and university agreement details for further information.
Career Outcomes
Need a career coach?
Explore how this program can lead to a great career! Cambrian’s Career Coach platform is a user-friendly, online tool that provides up-to-date and comprehensive labour market data to help you explore career options, salary expectations for the Greater Sudbury region, and more!
Minimum technology requirements
Success in this program requires that you come equipped with some program-specific technology requirements.
Minimum technology requirements
Personal computer
- PC with operating system Windows 10 OR 11(preferred), with 64-bit Intel OR AMD multicore processor, Intel i5 OR AMD equivalent at minimum
- Graphics: Intel HD Graphics – Intel HD Graphics 400
- RAM: 8 GB OR 16 GB (preferred)
- Storage: 16 GB – 32 GB SSD, 100 GB free with 10 GB minimum for software installs
System requirements for assistive technology
To access the widest range of assistive technology (AT), a Windows-based computer is recommended.
- Recommended OS: Windows 10 or newer
- Recommended CPU: Intel or AMD multicore processor
- Recommended RAM: 8 GB
- Recommended storage for assistive technology: 8 GB of available hard drive of solid state drive space (please note this is not the total drive size and refers specifically to available space needed for assistive technology)
- Recommended audio: Speakers or headphones for text-to-speech and microphone for speech input
While Apple computers can provide many AT options, some specialized software may not be available/compatible with this platform. Please consult with the Glenn Crombie Centre for further details.
Bring your own device (BYOD)
Cambrian College has implemented a BYOD principle to both enrich the student learning experience in and out of the classroom and to ensure flexibility!
Ready to take the first step?
Start gaining the highest level of skills at Cambrian now – and you’ll be ready to take advantage of the many career opportunities waiting for you just around the corner. The future is yours!
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